Choose the appropriate medium

time to read 2 min | 240 words

I recently started using Tweet, which also means that I mostly watch conversations go past. It has made me feel even more strongly about selecting the appropriate medium for discussion.

You cannot have a meaningful discussion in Twitter or IM, the conventions and limitations of the platform. Email is a better medium to expression complex concepts, but voice or video are far better methods of communication. Obviously, nothing can supercede the quality of discussion face to face, especially in open space format.

The other side of the coin is the cost of this interaction.

  • IM / Twitter have very little cost, and almost zero expectation. I can send you an "r u thr?" msg without being disturbed by that.
  • Doing the same in email, however, would be unacceptable, because I have different expectations from email.
  • Escalating to voice or video is far more costly. Now you have tied people in time, which tends to be very hard. I just had a discussion with someone that is 8 hours away from me. Finding the right time to schedule the conversation was... interesting.
  • Face to face ties use in both space and time
  • Etc...

So you have to choose the appropriate medium for the message you are trying to send.

Sending the message using inappropriate medium tends to cause difficulties.